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Tarjetio
- Category Development
- Client Tarjetio
- Start Date June 01, 2025
- Handover September 30, 2025

The Challenge
Launch a trustworthy, mobile‑first marketplace for the Latino community where consumers can quickly find the best credit cards for their needs, compare options side‑by‑side, read reviews, and click through to issuers, while giving the business a no‑code/low‑code content workflow, robust analytics, and internationalization (EN/ES) from day one.
Our Solution
OctoTEK delivered Tarjetio, a high‑performance marketplace powered by Next.js and purpose‑built for the Latino community. We combined server‑rendered pages for SEO with incremental static regeneration for speed, and layered in faceted search & dynamic filtering that feels instantaneous on mobile. A secure admin dashboard lets the team add, edit, and publish cards, reviews, categories, and blog content in minutes, with proper roles and approvals. The system is instrumented end‑to‑end for insights, from search queries to outbound application clicks.
Highlights
- •Next.js App Router with SSR/ISR for fast loads and excellent SEO.
- •Dynamic filtering & faceted search (APR, fees, rewards, credit score, issuer) with client‑side hydration for snappy UX.
- •Side‑by‑side comparison views and a compare drawer to build shortlists.
- •Review engine with structured pros/cons and editorial ratings.
- •Admin dashboard (RBAC) for cards, categories, issuers, and blog posts, bulk edits, drafts, and scheduled publish.
$1- Latino community focus with Spanish‑first editorial tone, inclusive imagery, and localized disclosures/advice. - •Authentication (login/register) with protected routes for staff tools.
- •Analytics: event tracking for searches, filter interactions, comparisons, and outbound “Apply” clicks; funnels & attribution.
- •Content safety & compliance scaffolding (disclosures, terms, privacy, affiliate labeling).
- •Mobile‑first UI, accessible components, and Core Web Vitals in the green.
Tech Stack
Next.js • TypeScript • Node APIs • App Router (SSR/ISR) • i18n routing • Modern search (faceted filters) • Auth (session/JWT) • Role‑based admin • Analytics pipeline (events/funnels) • CDN edge caching • Image optimization • Forms + CAPTCHA

Impact
- •Organic traffic up 40% with SSR/ISR and structured content.
- •Apply‑click CTR up 16% from streamlined compare → issuer flow.
- •Time‑to‑publish cut from 2 hours to 8 minutes via the admin dashboard.
- •Mobile conversions up 10% after faceted search + faster LCP.



Services Provided
- •Brand Development
- •UX/UI Design
- •Front-end Development
- •Back-end Development
- •Copywriting
- •SEO Optimization